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000420534 020__ $$z0833033417
000420534 035__ $$a(CaPaEBR)ebr10056170
000420534 035__ $$a(OCoLC)647364236
000420534 040__ $$aCaPaEBR$$cCaPaEBR
000420534 05014 $$aUB323$$b.D44 2003eb
000420534 08204 $$a355.2/23/097309048$$221
000420534 1001_ $$aDertouzos, James N.,$$d1950-
000420534 24510 $$aIs military advertising effective?$$h[electronic resource] :$$ban estimation methodology and applications to  recruiting in the 1980s and 1990s /$$cJames N. Dertouzos, Steven Garber.
000420534 260__ $$aSanta Monica, Calif. :$$bRAND,$$c2003.
000420534 300__ $$axviii, 95 p.
000420534 504__ $$aIncludes bibliographical references.
000420534 506__ $$aAccess limited to authorized users.
000420534 650_0 $$aAdvertising$$zUnited States$$xEvaluation.
000420534 651_0 $$aUnited States$$xArmed Forces$$xRecruiting, enlistment, etc.
000420534 655_7 $$aElectronic books.$$2lcsh
000420534 7001_ $$aGarber, Steven,$$d1950-
000420534 852__ $$bebk
000420534 85640 $$3ProQuest Ebook Central Academic Complete$$uhttps://univsouthin.idm.oclc.org/login?url=http://site.ebrary.com/lib/usiricelib/Doc?id=10056170$$zOnline Access
000420534 909CO $$ooai:library.usi.edu:420534$$pGLOBAL_SET
000420534 980__ $$aEBOOK
000420534 980__ $$aBIB
000420534 982__ $$aEbook
000420534 983__ $$aOnline