Is military advertising effective? [electronic resource] : an estimation methodology and applications to recruiting in the 1980s and 1990s / James N. Dertouzos, Steven Garber.
2003
UB323 .D44 2003eb
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Details
Title
Is military advertising effective? [electronic resource] : an estimation methodology and applications to recruiting in the 1980s and 1990s / James N. Dertouzos, Steven Garber.
Author
Dertouzos, James N., 1950-
ISBN
0833033417
Publication Details
Santa Monica, Calif. : RAND, 2003.
Language
English
Description
xviii, 95 p.
Call Number
UB323 .D44 2003eb
Dewey Decimal Classification
355.2/23/097309048
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Added Author
Garber, Steven, 1950-
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