Contemporary thinking, topics and trends in international branding, part 1/ guest editors T.C. Melewar and Joseann Small.
2007
HF5415.1255 .C66 2007
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Details
Title
Contemporary thinking, topics and trends in international branding, part 1/ guest editors T.C. Melewar and Joseann Small.
ISBN
9781846634987
Publication Details
Bradford : Emerald Group Press, c2007.
Language
English
Description
130 p.
Call Number
HF5415.1255 .C66 2007
Access Note
Access limited to authorized users.
Added Author
Series
International Marketing Review ; 24, no. 3
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