@article{421693, author = {Melewar, T. C. and Small, Joseann.}, url = {http://library.usi.edu/record/421693}, title = {Contemporary thinking, topics and trends in international branding, part 1/}, publisher = {Emerald Group Press,}, recid = {421693}, pages = {130 p.}, address = {Bradford :}, year = {2007}, }