@article{422267,
      author = {McQuarrie, Edward F. and Phillips, Barbara J.,},
      url = {http://library.usi.edu/record/422267},
      title = {Go figure! New directions in advertising rhetoric/},
      publisher = {M.E. Sharpe,},
      recid = {422267},
      pages = {330 p. :},
      address = {Armonk, N.Y. :},
      year = {2008},
}