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000422267 010__ $$z  2007022322
000422267 020__ $$z9780765618016 (cloth : alk. paper)
000422267 020__ $$z076561801X (cloth : alk. paper)
000422267 020__ $$a9780765621337 (electronic bk.)
000422267 020__ $$a0765621339 (electronic bk.)
000422267 035__ $$a(MiAaPQ)EBC1900114
000422267 035__ $$a(Au-PeEL)EBL1900114
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000422267 035__ $$a(OCoLC)898771483
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000422267 050_4 $$aP301.5.A38$$bG6 2008
000422267 08204 $$a808/.066659$$222
000422267 24500 $$aGo figure! New directions in advertising rhetoric/$$cEdward F. McQuarrie and Barbara J. Phillips, editors.
000422267 260__ $$aArmonk, N.Y. :$$bM.E. Sharpe,$$cc2008.
000422267 300__ $$a330 p. :$$bill.
000422267 336__ $$atext$$2rdacontent
000422267 337__ $$acomputer$$2rdamedia
000422267 338__ $$aonline resource$$2rdacarrier
000422267 504__ $$aIncludes bibliographical references and index.
000422267 5050_ $$aAdvertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips -- Rediscovering theory / Eric D. DeRosia -- Rhetrickery and rhetruth in soap operas / Barbara B. Stern -- What the symbol can't, the icon can / Val Larsen -- A model of the cognitive and emotional processing of rhetorical works in advertising / Bruce A. Huhmann -- The dark side of openness for consumer response / Paul Ketelaar, Marnix S. van Gisbergen, and Johannes W.J. Beentjes -- Inspecting the unexpected / Mark A. Callister and Lesa A. Stern -- The case for a complexity continuum / Tina M. Lowrey -- Pictorial and multimodal metaphor in commercials / Charles Forceville -- Reading pictures / Kai-Yu Wang and Laura A. Peracchio -- Classifying visual rhetoric / Alfons Maes and Joost Schilperoord -- A visit to the rhetorician's workbench / Edward F. McQuarrie -- Visual analysis of images in brand culture / Jonathan E. Schroeder -- Expanding rhetoric / Linda M. Scott.
000422267 506__ $$aAccess limited to authorized users.
000422267 650_0 $$aRhetoric.
000422267 650_0 $$aVisual communication.
000422267 650_0 $$aAdvertising$$xLanguage.
000422267 655_0 $$aElectronic books
000422267 7001_ $$aMcQuarrie, Edward F.
000422267 7001_ $$aPhillips, Barbara J.,$$d1966-
000422267 852__ $$bebk
000422267 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1900114$$zOnline Access
000422267 909CO $$ooai:library.usi.edu:422267$$pGLOBAL_SET
000422267 980__ $$aBIB
000422267 980__ $$aEBOOK
000422267 982__ $$aEbook
000422267 983__ $$aOnline