@article{422270,
      author = {Sheth, Jagdish N. and Sisodia, Rajendra.},
      url = {http://library.usi.edu/record/422270},
      title = {Does marketing need reform?: fresh perspectives on the  future /},
      publisher = {M.E. Sharpe,},
      recid = {422270},
      pages = {vii, 352 p. :},
      address = {Armonk, N.Y. :},
      year = {2006},
}