TY - GEN T1 - Does marketing need reform?:fresh perspectives on the future / DA - c2006. CY - Armonk, N.Y. : AU - Sheth, Jagdish N. AU - Sisodia, Rajendra. CN - HF5415 PB - M.E. Sharpe, PP - Armonk, N.Y. : PY - c2006. ID - 422270 KW - Marketing. TI - Does marketing need reform?:fresh perspectives on the future / LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1968861 UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1968861 ER -