Does marketing need reform?: fresh perspectives on the future / Jagdish N. Sheth, Rajendra S. Sisodia, editors.
2006
HF5415 .D623 2006
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Details
Title
Does marketing need reform?: fresh perspectives on the future / Jagdish N. Sheth, Rajendra S. Sisodia, editors.
ISBN
076561698X (cloth : alk. paper)
Publication Details
Armonk, N.Y. : M.E. Sharpe, c2006.
Language
English
Description
vii, 352 p. : ill.
Call Number
HF5415 .D623 2006
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Added Author
Sheth, Jagdish N.
Sisodia, Rajendra.
Sisodia, Rajendra.
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