Introduction : The president as a rhetorical leader / Leroy G. Dorsey
The presidency has always been a place for rhetorical leadership / David Zarefsky
George Washington and the rhetoric of presidential leadership / Stephen E. Lucas
Classical virtue and presidential fame : John Adams, leadership, and the Franco-American crisis / James M. Farrell
Jefferson vs. Napoleon : the limits of rhetoric / Lawrence S. Kaplan
Politics as performance art : the body English of Theodore Roosevelt / H.W. Brands
Presidential leadership and national identity : Woodrow Wilson and the meaning of America / James R. Andrews
FDR at Gettysburg : the New Deal and the rhetoric of presidential leadership / Thomas W. Benson
The hidden hand vs. the bully pulpit : the layered political rhetoric of President Eisenhower / Meena Bose and Fred I. Greenstein
Ronald Reagan and the American dream : a study in rhetoric out of time / G. Thomas Goodnight
Cunning, rhetoric, and the presidency of William Jefferson Clinton / John M. Murphy
Afterword : rhetorical leadership and presidential performance / Leroy G. Dorsey.