Join the conversation: how to engage marketing-weary consumers with the power of community, dialogue, and partnership / Joseph Jaffe.

Talking "at" versus talking "with"
The many-to-many model
Can marketing be a conversation?
The birth of generation i
The rise of the prosumer
The new consumerism
The six Cs: three phases of conversation
The content-conversation relationship
What conversations are in your future?
Why are you so afraid of conversation?
The ten tenets of good conversation
The five ways you can join the conversation
When conversation isn't conversation at all
Where does conversation fit in?
Conversation through community
Conversation through dialogue
Conversation through partnership
Getting started: the manifesto for experimentation
Does conversation work?
Do you speak conversation? Take the test.