@article{424195,
      author = {Maxwell, Sarah,},
      url = {http://library.usi.edu/record/424195},
      title = {The price is wrong: understanding what makes a price seem  fair and the true cost of unfair pricing /},
      publisher = {John Wiley & Sons,},
      recid = {424195},
      pages = {xv, 240 p. :},
      address = {Hoboken, N.J. :},
      year = {2008},
}