@article{424452,
      recid = {424452},
      author = {Dugas, Don-John,},
      title = {Marketing the bard Shakespeare in performance and print,  1660-1740 / [electronic resource] :},
      publisher = {University of Missouri Press,},
      address = {Columbia :},
      pages = {xiv, 271 p. :},
      year = {2006},
      abstract = {"Dugas credits the reemergence of Shakespeare's plays and  his rise to fame in the 1700s to economic factors  surrounding the theater business including the acquisition  and adaptation of Shakespeare's plays by the Tonson  publishing firm, which marketed collector's editions of his  work, spurring a price war and rousing public  interest"--Provided by publisher.},
      url = {http://library.usi.edu/record/424452},
}