"Less than we think"
What are we talking about when we talk about globalization?
Is English conquering the world?
The ubiquitous American film
American television and the rise of local programming
The McDonalds' brouhaha
What about the Internet?
Do American companies dominate the world economy?
Seeing ourselves everywhere
The resistance of the local
Language
Communicative distance
Food
Gender
Education
Work
Land use
Tribalism
Corruption
Smuggling and counterfeiting
Taxes
The resistance of the local
"More than we know"
ATMs
The money market
Flexible manufacturing
Franchising
Airfreight
Containerized freight
Bar codes
Computing
Logistics.