@article{424992,
      author = {Vinjamuri, David,},
      url = {http://library.usi.edu/record/424992},
      title = {Accidental branding: how ordinary people build  extraordinary brands /},
      publisher = {John Wiley & Sons, Inc.,},
      recid = {424992},
      pages = {xii, 212 p.},
      address = {Hoboken, NJ :},
      year = {2008},
}