@article{425014,
      author = {Port, Michael, and Marshall, Elizabeth,},
      url = {http://library.usi.edu/record/425014},
      title = {The contrarian effect: why it pays (big) to take typical  sales advice and do the opposite /},
      publisher = {John Wiley & Sons,},
      recid = {425014},
      pages = {x, 165 p.},
      address = {Hoboken, N.J. :},
      year = {2008},
}