000425014 000__ 01839nam\a2200457\a\4500 000425014 001__ 425014 000425014 003__ MiAaPQ 000425014 005__ 20211102003727.0 000425014 006__ m\\\\\o\\d\\\\\\\\ 000425014 007__ cr\cn\nnnunnun 000425014 008__ 080403s2008\\\\nju\\\\\ob\\\\001\0\eng\d 000425014 010__ $$z 2008014657 000425014 020__ $$z9780470237908 (cloth) 000425014 020__ $$z0470237902 (cloth) 000425014 035__ $$a(MiAaPQ)EBC468989 000425014 035__ $$a(Au-PeEL)EBL468989 000425014 035__ $$a(CaPaEBR)ebr10296619 000425014 035__ $$a(OCoLC)647764535 000425014 040__ $$aMiAaPQ$$cMiAaPQ$$dMiAaPQ 000425014 050_4 $$aHF5438.25$$b.P673 2008 000425014 08204 $$a658.8/02$$222 000425014 1001_ $$aPort, Michael,$$d1970- 000425014 24514 $$aThe contrarian effect:$$bwhy it pays (big) to take typical sales advice and do the opposite /$$cMichael Port and Elizabeth Marshall. 000425014 260__ $$aHoboken, N.J. :$$bJohn Wiley & Sons,$$cc2008. 000425014 300__ $$ax, 165 p. 000425014 336__ $$atext$$2rdacontent 000425014 337__ $$acomputer$$2rdamedia 000425014 338__ $$aonline resource$$2rdacarrier 000425014 504__ $$aIncludes bibliographical references (p. [151]-153) and index. 000425014 5050_ $$aFrom the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing. 000425014 506__ $$aAccess limited to authorized users. 000425014 650_0 $$aSelling. 000425014 650_0 $$aSales management. 000425014 650_0 $$aMarketing. 000425014 655_0 $$aElectronic books 000425014 7001_ $$aMarshall, Elizabeth,$$d1975- 000425014 852__ $$bebk 000425014 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=468989$$zOnline Access 000425014 909CO $$ooai:library.usi.edu:425014$$pGLOBAL_SET 000425014 980__ $$aBIB 000425014 980__ $$aEBOOK 000425014 982__ $$aEbook 000425014 983__ $$aOnline