@article{425038,
      author = {Lakhani, Dave,},
      url = {http://library.usi.edu/record/425038},
      title = {Subliminal persuasion: influence & marketing secrets  they don't want you to know /},
      publisher = {John Wiley & Sons,},
      recid = {425038},
      pages = {xxii, 202 p.},
      address = {Hoboken, N.J. :},
      year = {2008},
}