000425038 000__ 01893nam\a2200457\a\4500 000425038 001__ 425038 000425038 003__ MiAaPQ 000425038 005__ 20211102003727.0 000425038 006__ m\\\\\o\\d\\\\\\\\ 000425038 007__ cr\cn\nnnunnun 000425038 008__ 071005s2008\\\\nju\\\\\ob\\\\001\0\eng\d 000425038 010__ $$z 2007041571 000425038 020__ $$z9780470243367 (cloth/cd-rom) 000425038 020__ $$z0470243368 (cloth/cd-rom) 000425038 035__ $$a(MiAaPQ)EBC353410 000425038 035__ $$a(Au-PeEL)EBL353410 000425038 035__ $$a(CaPaEBR)ebr10296681 000425038 035__ $$a(CaONFJC)MIL138146 000425038 035__ $$a(OCoLC)647764619 000425038 040__ $$aMiAaPQ$$cMiAaPQ$$dMiAaPQ 000425038 050_4 $$aHF5827.9$$b.L35 2008 000425038 08204 $$a658.8001/9$$222 000425038 1001_ $$aLakhani, Dave,$$d1965- 000425038 24510 $$aSubliminal persuasion:$$binfluence & marketing secrets they don't want you to know /$$cDave Lakhani. 000425038 260__ $$aHoboken, N.J. :$$bJohn Wiley & Sons,$$cc2008. 000425038 300__ $$axxii, 202 p. 000425038 336__ $$atext$$2rdacontent 000425038 337__ $$acomputer$$2rdamedia 000425038 338__ $$aonline resource$$2rdacarrier 000425038 504__ $$aIncludes bibliographical references (p. 191-194) and index. 000425038 5050_ $$aCreating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction. 000425038 506__ $$aAccess limited to authorized users. 000425038 650_0 $$aSubliminal advertising. 000425038 650_0 $$aSubliminal projection. 000425038 650_0 $$aMarketing$$xPsychological aspects. 000425038 655_0 $$aElectronic books 000425038 852__ $$bebk 000425038 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=353410$$zOnline Access 000425038 909CO $$ooai:library.usi.edu:425038$$pGLOBAL_SET 000425038 980__ $$aBIB 000425038 980__ $$aEBOOK 000425038 982__ $$aEbook 000425038 983__ $$aOnline