Political marketing / edited by Paul R. Baines.
2011
JF2112.A4 P65 2011 (Mapit)
Available at General Collection
Items
Details
Title
Political marketing / edited by Paul R. Baines.
ISBN
9781849207843
1849207844
1849207844
Imprint
London : SAGE, 2011.
Language
English
Description
3 v. : ill. ; 24 cm.
Call Number
JF2112.A4 P65 2011
Dewey Decimal Classification
320.0688
Bibliography, etc. Note
Includes bibliographical references.
Added Author
Baines, Paul, 1973-
Holdings
v.1-v.3
Series
SAGE library of marketing.
Record Appears in
On-Campus Resources > Books
All Resources
All Resources
Table of Contents
v. 1. Political marketing : concepts and theories
v. 2. The political marketing mix : strategy and implementation
v. 3. Ethics, practices and advances in political marketing.
v. 2. The political marketing mix : strategy and implementation
v. 3. Ethics, practices and advances in political marketing.