The persuasive power of campaign advertising: [electronic resource] /: Travis N. Ridout, Michael M. Franz.

Name: The persuasive power of campaign advertising [electronic resource] / Travis N. Ridout, Michael M. Franz.
ISBN: 9781439903346 (electronic bk.)

Ridout, Travis N.,; Franz, Michael M.,

The persuasive power of campaign advertising [electronic resource] / Travis N. Ridout, Michael M. Franz.

Ridout, Travis N., 1974-; Franz, Michael M., 1976-

2011

JK2281 .R54 2011eb

Available Online

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Title

The persuasive power of campaign advertising [electronic resource] / Travis N. Ridout, Michael M. Franz.

Author

Ridout, Travis N., 1974-

ISBN

9781439903346 (electronic bk.)
1439903328
1439903336
1439903344
9781439903322
9781439903339

Published

Philadelphia : Temple University Press, 2011.

Language

English

Description

1 online resource (x, 186 pages) : illustrations

Call Number

JK2281 .R54 2011eb

Dewey Decimal Classification

324.7/30973

Summary

The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them.The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that "go viral" on the web.

Note

Description based on print version record.

Bibliography, etc. Note

Includes bibliographical references and index.

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Access limited to authorized users.

Added Author

Franz, Michael M., 1976-

Available in Other Form

Persuasive power of campaign advertising.

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