Money, media, and the grass roots : state ballot issues and the electoral process / Betty H. Zisk.
1987
JK1967 .Z57 1987 (Mapit)
Available at General Collection
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Details
Title
Money, media, and the grass roots : state ballot issues and the electoral process / Betty H. Zisk.
Author
Zisk, Betty H., 1930-2014.
ISBN
0803927959 (pbk.)
9780803927957 (pbk.)
0803927940
9780803927940
9780803927957 (pbk.)
0803927940
9780803927940
Publication Details
Newbury Park, CA : Sage Publications, c1987.
Language
English
Description
279 p. ; 22 cm.
Call Number
JK1967 .Z57 1987
Dewey Decimal Classification
324.973/0092/6
Note
Includes index.
Bibliography, etc. Note
Bibliography: p. 270-274.
Series
Sage library of social research ; v. 164.
Record Appears in
On-Campus Resources > Books
All Resources
All Resources
Table of Contents
Introduction
An historical and political profile of four states
An overview of fifteen elections, 1976-80: political context and issues
Campaign expenditures
The campaign: media-intensive campaigns
The campaign: grass-roots activities
Voting behavior: confusion and rationality on ballot questions
The 1982 elections: high spending, old issues revisited, and the nuclear freeze
Conclusions.
An historical and political profile of four states
An overview of fifteen elections, 1976-80: political context and issues
Campaign expenditures
The campaign: media-intensive campaigns
The campaign: grass-roots activities
Voting behavior: confusion and rationality on ballot questions
The 1982 elections: high spending, old issues revisited, and the nuclear freeze
Conclusions.