Money, media, and the grass roots : state ballot issues and the electoral process / Betty H. Zisk.

Introduction
An historical and political profile of four states
An overview of fifteen elections, 1976-80: political context and issues
Campaign expenditures
The campaign: media-intensive campaigns
The campaign: grass-roots activities
Voting behavior: confusion and rationality on ballot questions
The 1982 elections: high spending, old issues revisited, and the nuclear freeze
Conclusions.