The Obama victory : how media, money, and message shaped the 2008 election / Kate Kenski, Bruce W. Hardy, Kathleen Hall Jamieson.
Kenski, Kate.; Hardy, Bruce W.; Jamieson, Kathleen Hall.
2010
JK524 .K36 2010 (Mapit)
Available at General Collection

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Title The Obama victory : how media, money, and message shaped the 2008 election / Kate Kenski, Bruce W. Hardy, Kathleen Hall Jamieson.
Author Kenski, Kate.
ISBN 9780195399561 (pbk. : alk. paper)
0195399560 (pbk. : alk. paper)
9780195399554 (alk. paper)
0195399552 (alk. paper)
Imprint Oxford ; New York : Oxford University Press, 2010.
Language English
Description viii, 378 p. : ill., map ; 24 cm.
Call Number JK524 .K36 2010
Dewey Decimal Classification 324.973/0931
Bibliography, etc. Note Includes bibliographical references and index.
Added Author Hardy, Bruce W.
Jamieson, Kathleen Hall.
Record Appears in On-Campus Resources > Books
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Pt. I. The forces and messages that pervaded the campaign. The economy and the unpopular incumbent ; McSame versus the tax-and-spend liberal ; McCain: out of touch/too old ; Obama: not ready to lead
Pt. II. Shifts in momentum: five periods. Period one:McCain gains energy (June 7-August 22) ; Period two: impact of the vice presidential selections and conventions (August 23-September 9) ; The impact of Sarah Palin and Joseph Biden ; Period three: the campaigns confront the economic collapse (September 10-October 14) ; Period four: the McCain surge (October 15-28) ; Period five: be very, very afraid/be reassured (October 29-November 4)
Pt. III. The new campaign landscape. Absentee and early voting in the 2008 campaign ; Spending differences and the role of microtargeting ; The effect of messages.

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