@article{425308,
      recid = {425308},
      author = {Nimmo, Dan D.},
      title = {The political persuaders; the techniques of modern  election campaigns},
      publisher = {Prentice-Hall},
      address = {Englewood Cliffs, N.J.,},
      pages = {x, 214 p.},
      year = {1970},
      url = {http://library.usi.edu/record/425308},
}