The superpollsters : how they measure and manipulate public opinion in America / David W. Moore.
Moore, David W. (David William), 1940-
1995
HN90.P8 M66 1995 (Mapit)
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Title
The superpollsters : how they measure and manipulate public opinion in America / David W. Moore.
Author
Moore, David W. (David William), 1940-
Edition
2nd ed.
ISBN
1568580231 (pbk.)
9781568580234 (pbk.)
Publication Details
New York : Four Walls Eight Windows, c1995.
Language
English
Description
xiii, 426 p. : ill. ; 24 cm.
Call Number
HN90.P8 M66 1995
Dewey Decimal Classification
303.3/8/0973
Note
Includes index.
Record Appears in
On-Campus Resources > Books
All Resources
Ch. 1. The Sins of Shere Hite
Ch. 2. America Speaks
Ch. 3. Reinventing the Industry
Ch. 4. The Democratic Presidential Pollsters
Ch. 5. The Republican Presidential Pollsters
Ch. 6. The Media Pollsters
Ch. 7. The California Divide
Ch. 8. The Elusive Pulse of Democracy
Ch. 9. Polling and Politics in the Nineties.

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