The superpollsters : how they measure and manipulate public opinion in America / David W. Moore.
Moore, David W. (David William), 1940-
1995
HN90.P8 M66 1995 (Mapit)
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Title The superpollsters : how they measure and manipulate public opinion in America / David W. Moore.
Author Moore, David W. (David William), 1940-
Edition 2nd ed.
ISBN 1568580231 (pbk.)
9781568580234 (pbk.)
Publication Details New York : Four Walls Eight Windows, c1995.
Language English
Description xiii, 426 p. : ill. ; 24 cm.
Call Number HN90.P8 M66 1995
Dewey Decimal Classification 303.3/8/0973
Note Includes index.
Record Appears in On-Campus Resources > Books
All Resources
Ch. 1. The Sins of Shere Hite
Ch. 2. America Speaks
Ch. 3. Reinventing the Industry
Ch. 4. The Democratic Presidential Pollsters
Ch. 5. The Republican Presidential Pollsters
Ch. 6. The Media Pollsters
Ch. 7. The California Divide
Ch. 8. The Elusive Pulse of Democracy
Ch. 9. Polling and Politics in the Nineties.

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