Best customers : demographics of consumer demand / by the editors of New Strategist Publications.
New Strategist Publications, Inc.
2010
HC110.C6 B47 2010 (Mapit)
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Title Best customers : demographics of consumer demand / by the editors of New Strategist Publications.
Edition 7th ed.
ISBN 9781935114888 (pbk.)
1935114883 (pbk.)
9781935114871
1935114875
9781935114543
1935114549
Publication Details Ithaca, N.Y. : New Strategist Publications, c2010.
Language English
Description xiii, 773 p. : ill. ; 26 cm.
Call Number HC110.C6 B47 2010
Dewey Decimal Classification 339.4/70973
Summary Analyzes household spending in the United States on numerous products and services by age, income, household type, race and Hispanic origin, region of residence, and educational attainment of householder. Identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers).
Note Includes index.
Added Corporate Author New Strategist Publications, Inc.
Record Appears in On-Campus Resources > Books
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Alcoholic beverages
Apparel
Computers
Education
Entertainment
Financial products and services
Furnishings and equipment
Gifts for people in other households
Groceries
Health care
Household services
Housekeeping supplies
Personal care
Reading material
Restaurants and carry-outs
Shelter
Telephone
Tobacco products
Transportation
Travel
Utilities
About the consumer expenditure survey
Percent reporting expenditure and amount spent, average quarter 2008
Spending by product and service ranked by amount spent, 2008
Household spending trends, 2000-2008.

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