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Introduction: the president as interpreter-in-chief
Political rhetoric in the premodern United States
The development of mass-mediated politics: Franklin D. Roosevelt and Harry S. Truman
The birth of televised politics: Dwight D. Eisenhower and John F. Kennedy
Television and personality: Lyndon B. Johnson and Richard M. Nixon
The issue of control: Gerald R. Ford and Jimmy Carter
Mastering televised politics: Ronald Wilson Reagan and George Herbert Walker Bush
(Almost) "Everything Old is New" again: the consequences of television politics.

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