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Introduction : Perspectives on presidential linkage / Doris A.Graber
Part I. The presidential image
Expectations of the President / Stephen J. Wayne
New romances and old horses : the public's images of presidential candidates / Scott Keeter and Cliff Zukin
Part II. Media portrayals
Images of the White House in the media / Martha Joynt Kumar and Michael Baruch Grossman
Media power in presidential elections : an exploratory analysis 1960-1980 / William C. Adams
Part III. The electoral connection
Presidential attention-focusing activities / William W. Lammers
The Electoral College and the representation of minorities / Lawrence D. Longley
Part IV. Appraisals of presidential performance
The measurement of presidential popularity : old wisdoms and new concerns / Cliff Zukin and J. Robert Carter, Jr.
The presidency : what crisis of confidence? / Lee Sigelman
Conclusions : Linkage successes and failures / Doris A. Graber.
Part I. The presidential image
Expectations of the President / Stephen J. Wayne
New romances and old horses : the public's images of presidential candidates / Scott Keeter and Cliff Zukin
Part II. Media portrayals
Images of the White House in the media / Martha Joynt Kumar and Michael Baruch Grossman
Media power in presidential elections : an exploratory analysis 1960-1980 / William C. Adams
Part III. The electoral connection
Presidential attention-focusing activities / William W. Lammers
The Electoral College and the representation of minorities / Lawrence D. Longley
Part IV. Appraisals of presidential performance
The measurement of presidential popularity : old wisdoms and new concerns / Cliff Zukin and J. Robert Carter, Jr.
The presidency : what crisis of confidence? / Lee Sigelman
Conclusions : Linkage successes and failures / Doris A. Graber.