TY - GEN N2 - "Filmmaker Thomas Keith takes aim at the forces in male culture that condition boys and men to dehumanize and disrespect women. Keith breaks down a range of contemporary media forms, zeroing in on movies and music videos that glamorize womanizing, pornography that trades in the brutalization of women, comedians who make fun of sexual assault, and a groundswell of men's magazines and cable TV shows that revel in old-school myths of American manhood. Even as epidemic levels of men's violence against women persist in the real world, the message Keith uncovers in virtually every corner of our entertainment culture is clear: It's not only normal -- but cool -- for boys and men to control and humiliate women. Arguing that there's nothing normal, natural, or inevitable about this mentality, The Bro Code challenges young people, young men and women alike, to step up and fight back against the idea that being a real man means being sexist"--From publisher's website. AB - "Filmmaker Thomas Keith takes aim at the forces in male culture that condition boys and men to dehumanize and disrespect women. Keith breaks down a range of contemporary media forms, zeroing in on movies and music videos that glamorize womanizing, pornography that trades in the brutalization of women, comedians who make fun of sexual assault, and a groundswell of men's magazines and cable TV shows that revel in old-school myths of American manhood. Even as epidemic levels of men's violence against women persist in the real world, the message Keith uncovers in virtually every corner of our entertainment culture is clear: It's not only normal -- but cool -- for boys and men to control and humiliate women. Arguing that there's nothing normal, natural, or inevitable about this mentality, The Bro Code challenges young people, young men and women alike, to step up and fight back against the idea that being a real man means being sexist"--From publisher's website. T1 - The bro codehow contemporary culture creates sexist men / DA - c2011. CY - Northampton, MA : AU - Keith, Thomas, AU - Rushkoff, Douglas. AU - Pete, Gilbert. AU - King, Neal. AU - Leahy, Michael, AU - Reid, Rory. AU - Jensen, Robert. AU - Kimmel, Michael S. AU - Taklender, Richard. AU - Rucobo, Gonzalo. AU - Wiley, J. W. AU - Tarrant, Shira, AU - Porter, Anthony R. D. CN - BF692.5 CN - BF692.5 PB - Media Education Foundation, PP - Northampton, MA : LA - In English, with optional English subtitles. PY - c2011. N1 - "Viewer discretion advised: contains violent & sexual imagery"--From opening screen. ID - 427584 KW - Masculinity in popular culture KW - Misogyny KW - Men in popular culture KW - Women in popular culture SN - 1932869557 SN - 9781932869552 TI - The bro codehow contemporary culture creates sexist men / ER -