Buy buy baby: when companies start marketing to us in the womb
Peddling panic and paranoia: why fear sells
I can't quit you: brand addicts, shopaholics, and why we can't live without our smart phones
Buy it, get laid: the new face of sex (and the sexes) in advertising
Under pressure: the power of peers
Oh, sweet memories: the new (but also old) face of nostalgia marketing
Marketers' royal flush: the hidden powers of celebrity and fame
Hope in a jar: the price of health, happiness, and spiritual enlightenment
Every breath you take, they'll be watching you: the end of privacy
Conclusion: I'll have what Mrs. Morgenson is having: the most powerful hidden persuader of them all: us.