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000427728 008__ 110603s2011\\\\nyu\\\\\\b\\\\001\0\eng\\
000427728 010__ $$a  2011023484
000427728 020__ $$a9780385531733 (alk. paper)
000427728 020__ $$a0385531737 (alk. paper)
000427728 035__ $$a(OCoLC)ocn694832859
000427728 040__ $$aDLC$$cDLC$$dYDX$$dBTCTA$$dYDXCP$$dIK2$$dVP@$$dUPZ$$dABG$$dBWX$$dCDX
000427728 042__ $$apcc
000427728 049__ $$aISEA
000427728 05000 $$aHF5415.32$$b.L557 2011
000427728 08200 $$a658.8/343$$223
000427728 1001_ $$aLindstrom, Martin,$$d1970-
000427728 24510 $$aBrandwashed :$$btricks companies use to manipulate our minds and persuade us to buy /$$cMartin Lindstrom.
000427728 250__ $$a1st ed.
000427728 260__ $$aNew York :$$bCrown Business,$$cc2011.
000427728 300__ $$axi, 291 p. ;$$c25 cm.
000427728 504__ $$aIncludes bibliographical references and index.
000427728 5050_ $$aBuy buy baby: when companies start marketing to us in the womb -- Peddling panic and paranoia: why fear sells -- I can't quit you: brand addicts, shopaholics, and why we can't live without our smart phones -- Buy it, get laid: the new face of sex (and the sexes) in advertising -- Under pressure: the power of peers -- Oh, sweet memories: the new (but also old) face of nostalgia marketing -- Marketers' royal flush: the hidden powers of celebrity and fame -- Hope in a jar: the price of health, happiness, and spiritual enlightenment -- Every breath you take, they'll be watching you: the end of privacy -- Conclusion: I'll have what Mrs. Morgenson is having: the most powerful hidden persuader of them all: us.
000427728 520__ $$aIn this shocking, no-holds-barred expos, Lindstrom draws on more than 20 years spent in the back rooms and board rooms to reveal all the manipulative ways marketers and advertisers tap into our most deeply seated fears, vulnerabilities, impulses, dreams, and desires--all in the service of taking our dollars.
000427728 650_0 $$aConsumer behavior.
000427728 650_0 $$aConsumers$$xPsychology.
000427728 650_0 $$aBrand choice$$xPsychological aspects.
000427728 650_0 $$aMarketing$$xPsychological aspects.
000427728 650_0 $$aNeuromarketing.
000427728 85200 $$bgen$$hHF5415.32$$i.L557$$i2011
000427728 909CO $$ooai:library.usi.edu:427728$$pGLOBAL_SET
000427728 980__ $$aBIB
000427728 980__ $$aBOOK