Bridging theory and practice : a conceptual model of relevant research / Bernd Schmitt
Optimal marketing for really new products : using a consumer perspective to improve communications / Steve Hoeffler and Michal Herzenstein
Consumer tunnel vision and implications for managing the marketing mix / Steven S. Posavac, David M. Sanbonmatsu, Shailendra Pratap Jain
How to target diverse customers : an advertising typology and prescriptions from social psychology / Anne M. Brumbaugh
Where to draw the line? Managerial implications of behavioral research on deceptive advertising / Guang-Xin Xie and David M. Boush
Verbal and visual interaction in print advertisements / Yeqing Bao, Shi Zhang, and James T. Simpson
Comparative advertising research : a review and research agenda / Meng-Hua Hsieh ... [et al.]
Brand experience : managerial applications of a new consumer psychology concept / J. Joško Brakus, Bernd Schmitt, and Lia Zarantonello
Success stories : how marketing managers can leverage the psychology of narratives / Jennifer Edson Escalas
The consumer-generated product review : its effect on consumers and marketers / Ohyoon Kwon and Yongjun Sung
Improving the predictive power of consumer research by measuring naturally occurring judgments / Maria L. Cronley ... [et al.]
Negativity and customer satisfaction : its managerial implications / Keiko I. Powers
Nonconscious processes in consumer behavior : a review of prior literature and implications for marketing / Israel Martinez ... [et al.]
Marketing insights from a model of action and empirical findings / Geraldine Fennell.