Strategic communications for school leaders [electronic resource] / Vicki Gunther, James McGowan, and Kate Donegan.

Strategic communications for school leaders [electronic resource] / Vicki Gunther, James McGowan, and Kate Donegan.

9781442209442 (electronic bk.)
9781442209428
1442209429
9781442209435
1442209437
1442209445

Lanham, MD : Rowman & Littlefield, [2011]

©2011

English

1 online resource (xvii, 180 pages) : illustrations

LB1033.5 .G87 2011eb

Gunther, McGowan and Donegan draw on their own experiences and those of others in the field, to explain the importance of communication in school leadership. In focusing on the communication process--why it's critical for schools, and how it can be executed well--they make the case that communication must be a primary emphasis for leaders, not an afterthought. In Strategic Communications for School Leaders, the authors provide the insights and skills necessary for understanding the role of communication in educational leadership. They also lay the foundation for helping leaders.

Description based on print version record.

Includes bibliographical references and index.

Access limited to authorized users.

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