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000428233 010__ $$a  2011017060
000428233 020__ $$a9781444336290
000428233 020__ $$a1444336290
000428233 020__ $$a9781444336450 (pbk.)
000428233 020__ $$a1444336452 (pbk.)
000428233 035__ $$a(OCoLC)ocn711044751
000428233 035__ $$a428233
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000428233 05000 $$aHD60$$b.C6347 2011
000428233 08200 $$a658.4/08$$223
000428233 1001_ $$aCoombs, W. Timothy.
000428233 24510 $$aManaging corporate social responsibility :$$ba communication approach /$$cW. Timothy Coombs, Sherry J. Holladay.
000428233 260__ $$aMalden, MA :$$bWiley-Blackwell,$$c2011.
000428233 300__ $$axii, 180 p. :$$bill. ;$$c24 cm.
000428233 504__ $$aIncludes bibliographical references and index.
000428233 520__ $$a"Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business "--$$cProvided by publisher.
000428233 520__ $$a"Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue. It is structured around the CSR Process Model, which guides readers through the research, development, implementation, and evaluation of CSR initiatives. Corporate reputations are increasingly dependent upon CSR, which in turn signals the importance of this topic for organizational success and the need to integrate stakeholders into this process. Lively, international examples are used throughout and are drawn from a variety of industries to illustrate the challenges of doing CSR well. Topics covered include maximizing the use of social media and traditional media; creating strategic initiatives that reflect the organization's missions and its capabilities; communicating to promote CSR efforts; collaborating with third party organizations; assessing internal and external stakeholder expectations and involving stakeholders in CSR efforts; and managing challenges to an organization's CSR record. This highly accessible book draws from a variety of disciplines to illustrate how corporate social responsibility should be viewed as an ongoing process grounded in effective communication practices"--$$cProvided by publisher.
000428233 650_0 $$aSocial responsibility of business.
000428233 650_0 $$aBusiness communication.
000428233 7001_ $$aHolladay, Sherry J.
000428233 85200 $$bgen$$hHD60$$i.C6347$$i2011
000428233 85642 $$3Cover image$$uhttp://catalogimages.wiley.com/images/db/jimages/9781444336290.jpg
000428233 909CO $$ooai:library.usi.edu:428233$$pGLOBAL_SET
000428233 980__ $$aBIB
000428233 980__ $$aBOOK