Brand success [electronic resource] : how the world's top 100 brands thrive and survive / Matt Haig.

Innovation brands
Pioneer brands
Distraction brands
Streamlined brands
Muscle brands
Distinction brands
Status brands
People brands
Responsibility brands
Broad brands
Emotion brands
Design brands
Consistent brands
Advertiser brands
Distribution brands
Speed brands
Evolution brands
The BRIC brands
The last word.