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Preface
Style Conventions
Persuasion, Speech Making€and Rhetoric
Metaphor in Political Discourse
Winston Churchill: Metaphor and Heroic Myth
Martin Luther King: Messianic Myth
Enoch Powell: the Myth of the Oracle
Ronald Reagan and Romantic Myth: 'From the swamp to the stars'
Margaret Thatcher and the Myth of Boedicia
Bill Clinton and the Rhetoric of Image Restoration
Tony Blair and Conviction Rhetoric
George Bush and the Rhetoric of Moral Accounting
Obama and the Myth of the American Dream
Myth, Metaphor and Leadership
Appendices
Bibliography
Index of Conceptual Metaphors
Index.

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