@article{428451,
      note = {Description based on print version record.},
      author = {Charteris-Black, Jonathan,},
      url = {http://library.usi.edu/record/428451},
      title = {Politicians and rhetoric the persuasive power of metaphor  / [electronic resource] :},
      publisher = {Palgrave Macmillan,},
      abstract = {The language of persuasion looks both outwards and  inwards: politicians promise a better future based on an  evaluation of the current external reality, but they  communicate this vision by activating deep-seated ideas,  values and feelings that are hidden within the audience.  This fully updated second edition analyses the rhetoric of  three additional politicians ₆ Barack Obama, Ronald  Reagan and Enoch Powell ₆ as well as revised accounts of  the original six politicians to produce a comprehensive  study of some renowned exponents of persuasion. It also  contains a new chapter on the role of metaphor in political  communication. Successful politicians are those who have  credible stories to tell, who can involve us with the drama  of the present by explaining what is right and wrong and  who convince us that they are better than their opponents.  This book explains how their use of metaphors and myths  create credible and consistent stories that help us to  understand the rhetorical means through which persuasion  occurs.},
      recid = {428451},
      pages = {1 online resource (xiv, 370 p.) :},
      address = {Houndmills, Basingstoke, Hampshire ;},
      year = {2011},
}