@article{428942,
      note = {Description based on print version record.},
      author = {Oriard, Michael,},
      url = {http://library.usi.edu/record/428942},
      title = {Bowled over big-time college football from the sixties to  the BCS era / [electronic resource] :},
      publisher = {University of North Carolina Press,},
      abstract = {Former college and professional football player Oriard  explores a wide range of trends that have changed the face  of college football and transformed the role of the  student-athlete. He gives close attention to decisions by  the NCAA in the early 1970s that helped transform  student-athletes into athlete-students and turned the  college game into a virtual farm league for professional  football. The relentless necessity to pursue revenue, he  argues, undermines attempts to maintain academic standards,  and it fosters a football culture in which athletes are  both excessively entitled and exploited.},
      recid = {428942},
      pages = {1 online resource (334 p.) :},
      address = {Chapel Hill :},
      year = {2009},
}