TY  - GEN
N2  - Former college and professional football player Oriard explores a wide range of trends that have changed the face of college football and transformed the role of the student-athlete. He gives close attention to decisions by the NCAA in the early 1970s that helped transform student-athletes into athlete-students and turned the college game into a virtual farm league for professional football. The relentless necessity to pursue revenue, he argues, undermines attempts to maintain academic standards, and it fosters a football culture in which athletes are both excessively entitled and exploited.
AB  - Former college and professional football player Oriard explores a wide range of trends that have changed the face of college football and transformed the role of the student-athlete. He gives close attention to decisions by the NCAA in the early 1970s that helped transform student-athletes into athlete-students and turned the college game into a virtual farm league for professional football. The relentless necessity to pursue revenue, he argues, undermines attempts to maintain academic standards, and it fosters a football culture in which athletes are both excessively entitled and exploited.
T1  - Bowled overbig-time college football from the sixties to the BCS era /
DA  - 2009.
CY  - Chapel Hill :
AU  - Oriard, Michael,
CN  - ProQuest Ebook Central
CN  - GV950
PB  - University of North Carolina Press,
PP  - Chapel Hill :
PY  - 2009.
N1  - Description based on print version record.
ID  - 428942
KW  - Football
KW  - College sports
KW  - College sports
KW  - College athletes
SN  - 9780807898659
TI  - Bowled overbig-time college football from the sixties to the BCS era /
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=515695
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=515695
ER  -