000428942 000__ 02588cam\a2200385Ia\4500 000428942 001__ 428942 000428942 005__ 20210513150720.0 000428942 006__ m\\\\\o\\d\\\\\\\\ 000428942 007__ cr\cn\nnnunnun 000428942 008__ 111215s2009\\\\ncu\\\\\ob\\\\001\0\eng\d 000428942 010__ $$z 2009016597 000428942 020__ $$a9780807898659$$q(electronic bo ok) 000428942 020__ $$z9780807833292 000428942 035__ $$a(OCoLC)ocn647832662 000428942 035__ $$a(MiAaPQ)EBC515695 000428942 035__ $$a(CaPaEBR)ebr10355383 000428942 040__ $$aCaPaEBR$$cCaPaEBR 000428942 05014 $$aGV950$$b.O7 2009eb 000428942 1001_ $$aOriard, Michael,$$d1948- 000428942 24510 $$aBowled over$$h[electronic resource] :$$bbig-time college football from the sixties to the BCS era /$$cMichael Oriard. 000428942 260__ $$aChapel Hill :$$bUniversity of North Carolina Press,$$c2009. 000428942 300__ $$a1 online resource (334 p.) :$$bill. 000428942 500__ $$aDescription based on print version record. 000428942 504__ $$aIncludes bibliographical references and index. 000428942 5050_ $$aPt. I: Football and the 1960s. From the sidelines of a football revolution ; College football in black and white, Part I: Integrating the Southeastern Conference ; College football in black and white, Part II: Black protest -- Interlude 1973: The NCAA goes pro -- Pt. II: Living with a contradiction. Revenue and reform ; Opportunity, entitlement, and exploitation ; Thinking about reform. 000428942 506__ $$aAccess limited to authorized users. 000428942 520__ $$aFormer college and professional football player Oriard explores a wide range of trends that have changed the face of college football and transformed the role of the student-athlete. He gives close attention to decisions by the NCAA in the early 1970s that helped transform student-athletes into athlete-students and turned the college game into a virtual farm league for professional football. The relentless necessity to pursue revenue, he argues, undermines attempts to maintain academic standards, and it fosters a football culture in which athletes are both excessively entitled and exploited. 000428942 650_0 $$aFootball$$zUnited States$$xHistory. 000428942 650_0 $$aCollege sports$$zUnited States$$xMarketing. 000428942 650_0 $$aCollege sports$$zUnited States$$xManagement. 000428942 650_0 $$aCollege athletes$$xRecruiting$$zUnited States. 000428942 77608 $$iPrint version:$$aOriard, Michael, 1948-$$tBowled over.$$dChapel Hill : University of North Carolina Press, 2009$$z9780807833292$$w(DLC) 2009016597$$w(OCoLC)317929512 000428942 8520_ $$bacq 000428942 85280 $$bebk$$hProQuest Ebook Central 000428942 85640 $$3ProQuest Ebook Central$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=515695$$zOnline Access 000428942 909CO $$ooai:library.usi.edu:428942$$pGLOBAL_SET 000428942 980__ $$aEBOOK 000428942 980__ $$aBIB 000428942 982__ $$aEbook 000428942 983__ $$aOnline