Varsity green [electronic resource] : a behind the scenes look at culture and corruption in college athletics / Mark Yost.

Varsity green [electronic resource] : a behind the scenes look at culture and corruption in college athletics / Mark Yost.

9780804773393 (electronic book)
9780804769693

Stanford, Calif. : Stanford University Press, 2010.

English

1 online resource (200 pages)

GV351 .Y67 2010eb

"In Varsity Green, Mark Yost cuts through cliches and common misconceptions to take a hard-eyed look at the current state of college athletics. He takes readers behind the scenes of the conspicuous and high-revenue business of college sports in order to dissect the enormous television revenues, merchandising rights, bowl game playoffs, sneaker contracts, and endorsement deals that often pay state university coaches more than the college president, or even the governor. But this analysis goes well beyond campus, showing how the corrupting influences that drive college athletics today have affected every aspect of youth sports, and have seeped into our communities in ways that we would not otherwise suspect." "This book is not only for the players, policymakers, and other insiders who are affected by the changing economics of college athletics; it is a must-read for any sports fan who engages with the NCAA and deserves to see the business behind the game."--BOOK JACKET.

Descro[topm based on print version record.

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