Varsity green [electronic resource] : a behind the scenes look at culture and corruption in college athletics / Mark Yost.
Yost, Mark.
2010
GV351 .Y67 2010eb
Available Online

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Title Varsity green [electronic resource] : a behind the scenes look at culture and corruption in college athletics / Mark Yost.
Author Yost, Mark.
ISBN 9780804773393 (electronic book)
9780804769693
Imprint Stanford, Calif. : Stanford University Press, 2010.
Language English
Description 1 online resource (200 p.)
Call Number GV351 .Y67 2010eb
Summary "In Varsity Green, Mark Yost cuts through cliches and common misconceptions to take a hard-eyed look at the current state of college athletics. He takes readers behind the scenes of the conspicuous and high-revenue business of college sports in order to dissect the enormous television revenues, merchandising rights, bowl game playoffs, sneaker contracts, and endorsement deals that often pay state university coaches more than the college president, or even the governor. But this analysis goes well beyond campus, showing how the corrupting influences that drive college athletics today have affected every aspect of youth sports, and have seeped into our communities in ways that we would not otherwise suspect." "This book is not only for the players, policymakers, and other insiders who are affected by the changing economics of college athletics; it is a must-read for any sports fan who engages with the NCAA and deserves to see the business behind the game."--BOOK JACKET.
Note Descro[topm based on print version record.
Bibliography, etc. Note Includes bibliographical references.
Access Note Access limited to authorized users.
Available in Other Form Varsity green.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
The entertainment product
An inauspicious beginning
Who's really the BCS champion?
Money madness
Mud rooms and electron microscopes
How much does that stadium really cost?
Coaches cash in, too
A boost up
Breakin' all the rules
The NCAA : cartel or mafia?
The kids.

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