Varsity green [electronic resource] : a behind the scenes look at culture and corruption in college athletics / Mark Yost.
2010
GV351 .Y67 2010eb
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Title
Varsity green [electronic resource] : a behind the scenes look at culture and corruption in college athletics / Mark Yost.
Author
Yost, Mark.
ISBN
9780804773393 (electronic book)
9780804769693
9780804769693
Publication Details
Stanford, Calif. : Stanford University Press, 2010.
Language
English
Description
1 online resource (200 p.)
Call Number
GV351 .Y67 2010eb
Summary
"In Varsity Green, Mark Yost cuts through cliches and common misconceptions to take a hard-eyed look at the current state of college athletics. He takes readers behind the scenes of the conspicuous and high-revenue business of college sports in order to dissect the enormous television revenues, merchandising rights, bowl game playoffs, sneaker contracts, and endorsement deals that often pay state university coaches more than the college president, or even the governor. But this analysis goes well beyond campus, showing how the corrupting influences that drive college athletics today have affected every aspect of youth sports, and have seeped into our communities in ways that we would not otherwise suspect." "This book is not only for the players, policymakers, and other insiders who are affected by the changing economics of college athletics; it is a must-read for any sports fan who engages with the NCAA and deserves to see the business behind the game."--BOOK JACKET.
Note
Descro[topm based on print version record.
Bibliography, etc. Note
Includes bibliographical references.
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Access limited to authorized users.
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Varsity green.
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Table of Contents
The entertainment product
An inauspicious beginning
Who's really the BCS champion?
Money madness
Mud rooms and electron microscopes
How much does that stadium really cost?
Coaches cash in, too
A boost up
Breakin' all the rules
The NCAA : cartel or mafia?
The kids.
An inauspicious beginning
Who's really the BCS champion?
Money madness
Mud rooms and electron microscopes
How much does that stadium really cost?
Coaches cash in, too
A boost up
Breakin' all the rules
The NCAA : cartel or mafia?
The kids.