@article{429078,
      recid = {429078},
      author = {Dacko, Scott G.},
      title = {The advanced dictionary of marketing: putting theory to  use /},
      publisher = {Oxford University Press,},
      address = {Oxford ;},
      pages = {lviii, 601 p.},
      year = {2008},
      url = {http://library.usi.edu/record/429078},
}