Understanding the professional buyer: what every sales professional should know about how the modern buyer thinks and behaves / Peter Cheverton, Jan Paul van der Velde.
2010
HF5437 .C52 2010
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Title
Understanding the professional buyer: what every sales professional should know about how the modern buyer thinks and behaves / Peter Cheverton, Jan Paul van der Velde.
Author
ISBN
9780749461232
0749461233
9780749461478 (electronic bk.)
0749461470 (electronic bk.)
0749461233
9780749461478 (electronic bk.)
0749461470 (electronic bk.)
Publication Details
London ; Philadelphia : Kogan Page, 2010.
Language
English
Description
xiv, 191 p. : ill.
Call Number
HF5437 .C52 2010
Dewey Decimal Classification
658.8/04
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
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