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000433350 001__ 433350
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000433350 008__ 110817s2012\\\\caua\\\\\b\\\\001\0\eng\\
000433350 010__ $$a  2011027015
000433350 020__ $$a9781412986557 (pbk.)
000433350 020__ $$a1412986559 (pbk.)
000433350 035__ $$a(OCoLC)ocn713186167
000433350 035__ $$a433350
000433350 040__ $$aDLC$$cDLC$$dYDX$$dBTCTA$$dYDXCP$$dMMU
000433350 042__ $$apcc
000433350 049__ $$aISEA
000433350 05000 $$aRA423.2$$b.H423 2012
000433350 08200 $$a362.101/4$$223
000433350 24500 $$aHealth communication message design :$$btheory and practice /$$ceditor, Hyunyi Cho.
000433350 260__ $$aThousand Oaks, Calif. :$$bSAGE Publications,$$cc2012.
000433350 300__ $$axvi, 277 p. :$$bill. ;$$c24 cm.
000433350 504__ $$aIncludes bibliographical references and index.
000433350 5050_ $$aTheory-based message design -- From psychological theory to message design: lessons from the story of gain-framed and loss-framed persuasive messages -- Integrative model of behavioral prediction as a tool for designing health messages -- Health risk message design using the extended parallel process model -- Using emotional appeals in health messages -- Designing inoculation messages for health communication campaigns -- Using narratives to promote health: a culture-centric approach -- Audience-centered message design -- Cultural variance framework for tailoring health messages -- Communication theory of identity as a framework for health message design -- Religiosity, spirituality, and the design of health communication messages and interventions -- Addressing health literacy in the design of health messages -- Addressing fatalism with health messages -- Designing messages for individuals in different stages of change -- Designing high sensation value messages for the sensation seeking audience.
000433350 650_0 $$aCommunication in public health.
000433350 7001_ $$aCho, Hyunyi.
000433350 85200 $$bgen$$hRA423.2$$i.H423$$i2012
000433350 909CO $$ooai:library.usi.edu:433350$$pGLOBAL_SET
000433350 980__ $$aBIB
000433350 980__ $$aBOOK