The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior / Michael W. Lowenstein.
2011
HF5415.5 .L685 2011 (Mapit)
Available at General Collection
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Details
Title
The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior / Michael W. Lowenstein.
ISBN
9780873898119 (alk. paper)
0873898117 (alk. paper)
0873898117 (alk. paper)
Published
Milwaukee, Wis. : ASQ Quality Press, 2011.
Language
English
Description
xxx, 363 pages : illustrations ; 24 cm
Call Number
HF5415.5 .L685 2011
Dewey Decimal Classification
658.8/12
Bibliography, etc. Note
Includes bibliographical references and index.
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