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000433356 05000 $$aHF5415.32$$b.T945 2011
000433356 08200 $$a659.1$$223
000433356 1001_ $$aTurow, Joseph.
000433356 24514 $$aThe daily you :$$bhow the new advertising industry is defining your identity and your worth /$$cJoseph Turow.
000433356 260__ $$aNew Haven :$$bYale University Press,$$cc2011.
000433356 300__ $$axi, 234 p. ;$$c24 cm.
000433356 504__ $$aIncludes bibliographical references and index.
000433356 520__ $$a"The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me - and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don't know they are collecting and individualized profiles we don't know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a "target" or "waste" or placed in one of the industry's finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online? Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets -and what can be done to stop it"--$$cProvided by publisher.
000433356 650_0 $$aConsumer profiling.
000433356 650_0 $$aMarketing$$xTechnological innovations.
000433356 650_0 $$aCustomer services$$xTechnological innovations.
000433356 650_0 $$aAdvertising.
000433356 85200 $$bgen$$hHF5415.32$$i.T945$$i2011
000433356 909CO $$ooai:library.usi.edu:433356$$pGLOBAL_SET
000433356 980__ $$aBIB
000433356 980__ $$aBOOK